Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist reporting to the Senior Director, Digital Marketing is an opportunity to help build a scalable and agile digital marketing program. This position will support Encore’s marketing efforts by providing guidance and tactical expertise with respect to marketing automation, web design and maintenance, digital advertising, analytics, and all related technologies, including best practices and process. This role will have significant focus on demand generation and sales enablement as it pertains to the Marketing Sales hand-off, as well as the strategy/tactics required to help produce winnable opportunities for the Sales Team. 

Key Job Responsibilities

Web Design and Maintenance

• Help lead web design and ensure projects align with Encore’s business objectives.

• Regularly review and optimize user experience based on client and internal feedback and analysis.

• Proactively identify project risks, issues, and dependencies; help determine necessary escalation, mitigation, and resolution steps.

• Maintain vendor relationships, including contract negotiation, SOWs, onboarding, and deliverables.

• Support the development and implementation of marketing and content strategies to attract prospects/customers to the Encore’s website.

Digital Advertising and Best Practices

• Help implement and maintain best in class strategies that promote Encore’s online presence.

• Analyze the market for new practices and technologies that will optimize the marketing department's performance and give Encore a competitive edge in the market.

• Maintain an expert knowledge of technology trends to better define and communicate the roadmap and rationale for future marketing technology solutions.

Campaign Strategy and Optimization

• Work internally and externally to strategize and tactically execute end-to-end, marketing campaigns that attract prospects/customers to the Encore website. This includes content development, lead gen, demand gen, as well as supporting the Sales Team at all stages of the event lifecycle.

• Help drive segmentation and client acquisition strategies through the analysis of business data.

• Understand and operationalize policy and regulatory requirements (ex. GDPR, CCPA, DPIA, CASL, etc.) within the tech stack.

• Evaluate, recommend, and generate support for new marketing strategies and digital marketing tactics that drive lead and demand generation.

Sales and Marketing Alignment

• Work with internal stakeholders (ex. IT, Sales, Procurement, Marketing) on new initiatives and projects, including collecting and prioritizing digital business requirements.

• Collaborate with the Marketing and Sales Teams to define, develop, and maintain strategic and operational plans related to marketing technology.

• Collaborate with the Marketing Team to coordinate and mobilize new technology, strategies, and tactics (ex. Paid social, paid digital, text messaging).

Tech Stack and Data

• Help build and deploy marketing automation projects in Oracle Eloqua.

• Maintain and improve the MAP (Eloqua) CRM (MS Dynamics 365) integration, including data quality and hygiene strategies.

• Help spec and deploy new technology and ensure current tools are being used as intended, including team training.

• Help define key marketing metrics and manage the process of packaging these measurements into reports and dashboards to determine overall performance of the marketing team.

Job Qualifications

• Bachelor’s degree

• At least 3 – 5 years of related work experience

• Advanced knowledge of Eloqua (or other MAP), WordPress, HTML and CSS

• Intermediate knowledge of MS Dynamics (or Salesforce), PHP and JavaScript

• Proficient in Adobe CS (Dreamweaver) and MS Office

• Digital Advertising experience (SEM, Display, Programmatic, Social)

• Experience with Google tools (GA4, GTM), hosting, and other marketing technology

• Strong verbal and written communications skills

• Ability to work within a collaborative team environment.

• Ability to take initiative and work both independently and collaboratively in a fast-paced environment.

• Ability to work under tight deadlines and prioritize competing responsibilities.

Competency Group 

• Deliver World Class Service

• Hospitality

• Ownership

• Do The Right Thing

• Demonstrates Self-Awareness

• Drive Results

• Ensures Accountability

• See The Big Picture

• Decision Quality

• Manages Complexity

• Value People

• Collaborates

Work Environment

Office

Work is performed primarily in an office environment. Working times may include irregular hours and on-call status including days, evenings, weekends, and holidays. Team members must adhere to appearance guidelines as defined by Encore based in an office environment and when traveling, on an individual venue or a representation of venues in that city or area.

The above information on this description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

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