Customer Marketing Manager

Customer Marketing Manager - EMEA

Encore, Uxbridge

Hybrid Role (3-days in the office)

Salary £40-45,000 (dependant on experience)

Customer Marketing Manager – Encore (EMEA)

Position Overview

The Customer Marketing Manager is responsible for supporting the retention and expansion of Encore’s various segments, verticals, channels, and geographies across EMEA. This role focuses on leading marketing, positioning, and messaging for Encore EMEA. By developing strong relationships through engaging campaigns, the aim is to grow client account revenues. Reporting to the Director of Marketing & Customer Engagement, the Customer Marketing Manager will work closely with internal marketing and sales teams to build and activate industry marketing and sales enablement plans.

Key responsibilities

Customer marketing management and sales enablement

• Understand the industry-specific challenges faced by Encore customers and how Encore’s services and solutions can drive their business results
• Develop and lead marketing strategies and content to support the Sales & Production team in winning new business
• Create relevant assets and activation for customer initiatives
• Develop tailored content for presentations, sales training, product sheets, case studies, blogs, and other sales tools
• Support the GSO team in growing existing account revenues and acquiring new accounts through industry-specific marketing activities.

Positioning, messaging, and ongoing support

• Create scalable go-to-market content and strategic campaigns for diverse customer personas and segments via paid, owned, and earned channels
• Oversee marketing plans and tools for priority customers, executing through digital marketing, direct marketing, social media, advertising, thought leadership, and industry relations
• Develop marketing campaigns and assets that influence customers to partner with Encore
• Work with internal teams and external agencies to develop and deploy marketing assets
• Partner with Product Marketing to develop and maintain marketing and sales tools for core event technology products
• Ensure tailored content for key customer stakeholder groups, such as event planners and venue partners.

Measurement and reporting

• Provide analytics and insights to demonstrate the value of marketing programmes and channels
• Adjust strategies to improve resource allocation, customer acquisition, and revenue generation
• Develop performance metrics and track progress for key KPIs and objectives to increase sector penetration and grow revenue.

Marketing planning and project management

• Provide strategic leadership and develop integrated marketing plans, including web pages, blogs, emails, case studies, social media, lead nurturing campaigns, sales collateral, advertising, and sales presentations
• Oversee the lifecycle of projects and campaigns, ensuring timely and on-budget delivery
• Maintain the overall marketing calendar and collaborate with Digital Marketing, Communications, and Industry Relations teams to execute campaigns
• Monitor and report on the success of marketing campaigns.

Content development and management

• Contribute to content strategy alongside the Communications Manager
• Oversee writing and production of content, distributing it via paid, owned, and earned channels
• Develop assets such as white papers, content marketing articles, newsletters, email, social media, and video content for customers and industry partners
• Create content for trade publications, press releases, client newsletters, and other efforts to generate awareness and understanding of Encore.

Candidate requirements

• Bachelor’s degree in Business, Marketing, or related field
• Proficiency in European languages preferred
• 5+ years of experience in Customer or Product Marketing in B2B organisations
• Proven experience in strategy setting, planning, and executing marketing activities
• Strong collaboration with Sales functions and a team-oriented mindset
• Track record of developing and executing integrated marketing plans and measuring performance against metrics
• Expertise in leading cross-functional teams and agencies to develop marketing plans, sales enablement tools, and marketing mix execution
• Exceptional written and oral communication skills, including content creation
• Experience in deploying a full range of marketing mix options to support products/services
• Hospitality experience is a plus
• Ability to manage multiple projects and competing priorities
• Excellent project management skills.

Competencies

• Deliver World Class Service: Hospitality, Ownership
• Do The Right Thing: Demonstrates Self-Awareness
• Drive Results: Ensures Accountability
• See The Big Picture: Decision Quality, Manages Complexity
• Value People: Collaborates

Why Encore?

• Flexible working arrangements
• Opportunities for personal development through Encore University
• Collaboration with skilled and experienced team members across a range of disciplines
• 24 days of annual leave
• Competitive pension
• Health care and other applicable benefits
• Professional and personal support and wellness schemes

At Encore we are proud to be an equal opportunity employer and continue to build an inclusive working environment. We have multiple business resource groups which you can join and help make a difference to our company.

No Agencies For This Role Please