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Event Sales Coordinator, Audio Visual - Gaylord Opryland Nashville Resort

Nashville, Tennessee Job ID: EVENT027343


Our technicians enjoy the opportunities to work with innovative and cutting-edge technology on a daily basis. From setting equipment as elaborate as an LED wall to simply ensuring cable is properly run through the venue, our Technicians are the foundation of the events we build and bring to life. They ensure that each event is flawlessly executed, and work with the rest of the team to setup and strike down each event in a timely manner. At Encore, customer satisfaction is our highest priority, our Technicians play an integral part in establishing a positive relationship with each of our clients.

  • Full Time
  • Travel: Minimal (if any)
  • Glassdoor Reviews and Company Rating

Success Profile

Here are some of the top qualities that will help you achieve success in this role:

  • Customer Focus
  • Desire to Learn
  • Drive Results
  • Technical Aptitude
  • Responsiveness
  • Hospitality

Other Important Traits

  • Communicator,
  • Team Player,
  • Organized,
  • Enthusiastic,
  • Versatile,
  • Self-starter,
  • Multi-tasker,
  • Efficient,
  • Safety Conscious,
  • Professional

The ability to put on the big shows that my hotel plans out or to teach the incoming technicians how to make these shows happen is why I really like the hustle and bustle of my day-to-day as a Technical Lead.


Technical Lead

Purpose, Mission and Core Values

Pyramid of Core Values


How we strive to impact the world

Connecting & Inspire


What we do every day

Invaluable partner on our customer's journey


What drives the way we work

Deliver world-class service. See the big picture. Value people. Drive results. Do the right thing.

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  • Paid Time Off

    Vacation Days
    Paid Holidays
    Floating Holidays
    Sick/Personal Days

  • Benefits

    To see all benefits available, click here.

  • Rewards/Incentives

    Premium Recognition Program (CenterStage)
    Performance Incentive Plans (GEI Bonus)
    Employee Referral Program
    Annual Merit

  • Training & Development

    Classroom/On the Job Training
    Encore University
    Career Pathing.

  • Mobility

    Global Transfer Opportunities

*Benefits eligibility varies upon position and/or full/part time status.

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Job ID EVENT027343 Date posted 02/06/2024

Position Overview

The Sales Coordinator is responsible for assisting the Event Technology team by selling equipment and services for events of all sizes with a special focus on events under $5K in revenue.  Complete sales order entries and other sales related activities.  Provide general sales administration support including order entry, opportunity management, and customer follow-up. This position reports to the Regional Sales Director, Customer Support.

Key Job Responsibilities 

Sales Support and Coordination

• Lead import/distribution for Venue complexes researching as needed to determine correct ownership of Lead.

• Directly sell smaller events such as Banquet Event Order (BEO) bookings, exhibitors, affiliate business, and In-Conjunction-With (ICW) events. 

• Direct qualified leads to EventNow (eCommerce platform) as a buying channel for Encore customers.

• Close business by obtaining commitment to buy while maximizing revenue and adhering to event profit guidelines for all assigned business. 

• Handles customers’ requests by phone, on-line chat, email, and other channels. Follow up with internal and external customers through confirmed order hand-offs.

• Effectively use Encore tools/technology/systems and resources to promptly respond to customer requests.

• Ensure CRM is always accurate and up to date.

• Facilitate strong information exchange with aligned venue leadership teams.

Job Qualifications

· Minimum of a High School diploma; BS/BA is preferred or 1+ years of sales/event experience.

· Prior technology, sales, hospitality, or event planning experience a plus

· Technical aptitude and proficiency with computer software and programs

· Strong written and oral communication skills needed to effectively solicit and close business via phone/email.


• Hospitality

• Responsiveness

• Ownership

• Professionalism

• Communicates Effectively

• Action Oriented

• Sales Proficiency

• Initiative

• Exceeds Customer Expectations

• Concern for Quality

• Negotiation

• Results Oriented

• Relationship Management

• Interpersonal Organization

• Expeditious and Punctual 

Work Environment

Work is performed in a centralized sales support environment within an office setting. The working conditions will vary between moderately quiet to noisy volumes.   Working times will include irregular hours and on-call status including days, evenings, weekends, and holidays.   Team members must adhere to appearance guidelines as defined by Encore based on an office environment and when traveling, on an individual venue or a representation of venues in that city or area.

The above information on this description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

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You’ll find some of the best rewards in the industry – from comprehensive insurance options and generous PTO to a company-matching 401(k).